The original version of the following quoted passage can be found by clicking here.
The 1997 research was commissioned by the Recreation Roundtable, comprised of twenty of the recreation industry's leading CEOs. It was conducted by Roper Starch Worldwide and is the fourth in a series of annual surveys of the American public, seeking to measure recreation motivation and satisfaction levels as well as participation patterns. Among the results of the survey has been the finding that regular recreation participation is linked to quality of life and happiness with life, friends and career.
The 1997 research was unique because it enjoyed the support of four federal agencies: the Bureau of Land Management, the Forest Service, the Tennessee Valley Authority and the Federal Highway Administration. The study sponsors will meet after studying the findings to decide upon appropriate activities to enhance recreation quality in America for customers common to the public and private sectors. Responses will be based upon public/private cooperation and coordination.
Environmental Attitudes and Behaviors of American Youth reports on a survey conducted by Roper Starch Worldwide for the National Environmental Education and Training Foundation. The text is available on-line from EE-Link...
Americans are in a cynical mood, according to the polling firm, Roper Starch Worldwide.
In a presentation to the PRSA annual convention, Roper Vice President, Tom Miller, reported survey results showing that the percentage of the population which believes business executives are less honest than other people has risen from 24 percent in 1984 to 33 percent in 1996. Meanwhile, the number of Americans who believe it is a responsibility of business to act honestly has dropped, from 84 percent to 65 percent.
"The bad news is Americans are much more cynical about business," said Miller. "The good news," he quipped, "is that Americans' expectations for honesty among businesses have gone down."   The standing-room audience laughed appreciatively.
 
Scott Silver, Executive Director,
Wild Wilderness
248 NW Wilmington Avenue, Bend OR 97701
Phone (541) 385-5261 E-mail: ssilver@wildwilderness.org