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The attached document came to me by a roundabout route having, apparently, originated from within the NPS. The topic is a soon to be launched national photo-contest touting the all-public-lands "America the Beautiful Passport". What this is about is marketing travel, marketing public lands and marketing the fee program itself.
http://www.planetjh.com/klobnak_2004_12_01_pay.html
In
reading the document, I noticed a link to www.sharetheexperience.com/ .
That internet domain is owned by:
SMART Travel Technologies,
Inc.
12 East Stow Road Suite 210
Marlton, NJ
08053
SMART's primary product is something called "mailpound" --- a tool for creating "extreme travel marketing makeovers" or so they write at
www.travelmarketingmakeover.com/
Put simply, the ARC and FLREA have succeeded in moving the National Park Service and other government agencies into the business of "selling travel". That is the terminology used by the President of SMART
(http://www.xent.com/pipermail/fork/2002-August/013996.html)
(see also appended quote)
Were it not for the ARC ... we'd not be
here today.
Were it not for FLREA ... we'd not be here today.
Were it not for these things, the NPS would not now be on a glidepath to ruin.
Scott
PS... Most people know FLREA as ARC's baby. How many know ARC's stillborn baby ... its 1992 legislation titled - "To amend the Land and Water Conservation Fund Act of 1965 to provide for the establishment of the America the Beautiful Passport to facilitate access to certain federally-administered... (Introduced in House)" and can be read at:
http://thomas.loc.gov/cgi-bin/query/z?c102:HR4690:
Quoted
from: Aldous Huxley, Brave New World 1932
Patiently the D.H.C. [Director of Hatcheries and
Conditioning] explained. If the children were made to scream at the
sight of a rose, that was on grounds of high economic policy. Not so
very long ago (a century or thereabouts), Gammas, Deltas, even
Epsilons, had been conditioned to like flowers -- flowers in particular
and nature in general. The idea was to make them want to be going out
into the country at every available opportunity, and so compel them to
consume transportation.
"And didn't they consume transport?' asked the student.
'Quite a lot," the D.H.C. replied. 'But nothing else.'
Primroses and landscapes, he pointed out, have one grave defect:
they are gratuitous. A love of nature keeps no factories busy. Is was
decided to abolish the love of nature, at any rate amongst the lower
classes to abolish the love of nature, but not the tendency to consume
transport. For of course it was essential that they should keep on
going to the country, even thought they hated it. The problem was to
find an economically sounder reason for consuming transport than a mere
affection for primroses and landscapes. It was duly found.
'We condition the masses to hate the country,' concluded the
Director. 'But simultaneously we condition them to love all country
sports. At the same time, we see to it that all country sports shall
entail the use of elaborate apparatus. So that they consume
manufactured articles as well as transport. Hence those electric
shocks.'
'I see,'said the student, and was silent, lost in admiration.
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