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HOME arrow - Activism arrow Hiding Behind Kids
Hiding Behind Kids
Written by Scott Silver   
Tuesday, 10 July 2007
The American Recreation Coalition was born as a direct response to the petroleum crisis of 1979.  It's mission was to ensure that Congress did nothing to infringe upon the use of gasoline for recreation and tourism.  ARC's earliest supporters included Chevron, Exxon, the American Petroleum Institute and numerous motorized recreation industry leaders. Starting in 1997, and with more than a little help from Wild Wilderness, ARC's reputation as an anti-environmental organization became well established and broadly known. In recent years, the ARC has deservedly been on the receiving end of some very negative media attention.
 
Clearly, from the ARC's standpoint, something had to be done if they were to continue functioning as America's most influential, and successful, motorized recreation lobby. And so in an effort to recast itself as something other that what it is, the ARC has created for itself a very different media persona. Today they hide behind children.
 
I'd like to draw your attention to two new items. The ARC recently published the "Summary Proceedings" resulting from a series of listening sessions they and the National Forest Foundation recently held in venues from coast-to-coast. On the title page of their report, you discover that the USDA Forest Service, the American Petroleum Institute, Tread Lightly and Yamaha Motor Corporation provided national support. There were no other sponsors. 
 
All of the federal land management agencies participated in these forums. The report resulting from this effort WILL have a profound impact upon the management of outdoor recreation on all federally-managed public lands. Read the report and you will see how the wise-use, motorized, ARC is hiding behind children.
 
The other item is a new ARC's website. This one is called GETOUTDOORSUSA.ORG and here is a quote from the homepage. Additional information is provided below.
Get Outdoors USA! is the driving force behind a national movement to help our children seek out healthy, active outdoor lives and to embrace America's Great Outdoors - our parks, our forests, our refuges and other public lands and waters.
The "Kids in the Woods" issue is becoming red hot and it will drive much of the national recreational policy in the next few years. I thought folks would like to know WHO, specifically, is the driving force behind this brilliant public relations campaign.
 
Scott
--- begin quoted ---

About Us
Get Outdoors USA!
is a coalition of concerned organizations who have come
together to change the way our children think about the Great Outdoors and
help them engage in healthy, active outdoor lives.

Get Outdoors USA!
Members

Partners

Domain Registration
Domain Name:GETOUTDOORSUSA.ORG
Created On:12-Mar-2007 13:04:55 UTC
Registrant Name:Derrick Crandall
Registrant Organization:American Recreation Coalition
Registrant Street1:1225 New York Avenue, NW
Registrant Street2:Suite 450
Registrant City:Washington
Registrant State/Province:District of Columbia
Registrant Postal Code:20005 
Comments (3) >>

Steve Sergeant said:

  I hope you accept that the declining interest in outdoor recreation among the younger generations is a real problem. Just because we disagree with someone's solution to this problem doesn't make it any less of a problem.

I think, partially, you have to counteract these messages by providing a different, but still positive message about the appeal of outdoor recreation. And specifically, the appeal of responsible (as in, Leave No Trace) activities that are consistent with the Wilderness Act. I don't think you're going to win any hearts and minds, and especially not young ones, by saying these messages (and the people behind them) that promote having a good time outdoors are bad. I don't think that message is going to sell.

There's a LOT of money behind this campaign. And I think it is a worthwhile cause to support, if we can piggy-back on their campaign and present a more appealing message of a more wilderness-friendly solution.
July 10, 2007

Scott said:

  Yes... there's a ton of special interest money behind this campaign, which makes it that much more dangerous.

The kids issue is real. I've never suggested that it is not. The abuse of the kids issue by special interests is equally real. That is the point I wish to make.

If you believe the ARC has changed its stripes and not merely improved its message, then you are missing the point. The ARC wants people such as yourself to stumble. And Steve, might I suggest -- THAT is the whole point.

Scott
July 10, 2007

Steve Sergeant said:

 
If you believe the ARC has changed its stripes and not merely improved its message, then you are missing the point.


I don't think I have any such illusions. But I think it may be possible to monkey-wrench their message a bit, by "confusing" a portion of the public with our own version.

The ARC wants people such as yourself to stumble. And Steve, might I suggest -- THAT is the whole point.


But as well-funded as they are, they're not infallable either. The message that "their" outdoors is somehow less real that "our" outdoors is a thought virus we might be able to infect their message with.
July 16, 2007
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