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HOME  - Privatization Yet another peek behind the curtain
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Yet another peek behind the curtain |
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Written by Scott Silver
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Wednesday, 11 April 2007 |
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 You might look upon what follows here as an guest blog on the Wild Wilderness website by Linda Profaizer, ARVC President and CEO. Alternatively, you might accept it for what it is —a short excerpt from Profaizer's "President's Message" as it appears in her organization's April 2007 Newsletter.
In either case, if you continue reading, you will be treated to an insider's look at what the American Recreation Coalition has got cooking in their never-ending effort to frame and control the discussion about the management of America's National Parks, forests and other public lands.
Scott
Excerpt from the Profaizer's President's Message
At the national office, we are gearing up for the season of conventions and trade shows with our affiliated states and industry partners. It is also a time for meetings in Washington and in the past two months either I or a representative of ARVC has attended the Partners Outdoors Conference that focused this year on introducing the outdoors to urban Americans (a concept that we can embrace); the first Board meeting of the American Recreation Coalition (ARC) which again focused on increasing support for outdoor recreation via a national public relations campaign and expansion of the Wonderful Outdoor World (WOW) program...
(details follow)
---quoted from ARVC April 2007 Report ---
National Association of RV Parks and Campgrounds
A National Campaign to Promote Outdoor Recreation
The American Recreation Coalition is considering whether to launch a
national public relations and communications campaign to increase
support for outdoor recreation.
Such a campaign would strive to respond to such developments as
declines in the number of visitors to national parks and other Federal
recreation sites; the apathy of younger generations towards the
outdoors and recreation, skyrocketing health care costs because of
rising obesity and the benefits of outdoor recreation for at risk
children, minorities and low income citizens.
The campaign would stress that recreation is exercise and call
attention to the current health crisis, raise the awareness of the
benefits of recreation, educate key audiences, develop a sustained
national effort and create an exciting recreational “brand.” Private
sector partners would be sought widely, including food marketing
groups, pharmaceutical companies, sporting goods companies,
manufacturers of recreation equipment, national retailers,
entertainment companies, health insurance companies, health and medical
groups, telecommunication companies, etc. Potential public sector
partners would be sought from Federal cabinet departments such as
Interior, Education, Health and Human Services, Transportation,
Justice, etc., as well as the National Association of Counties,
National League of Cities, National Governors Association, Governors
and Mayors and State Tourism Offices.
ARVC, as a board member of the American Recreation Coalition,
understands the value of promoting outdoor recreation but wants to
ensure that the campaign does not focus exclusively on recreation on
the national parks, forests and other Federal lands, but also
encompasses recreation provided at private sector sites, such as RV
parks and campgrounds.
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