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HOME  - Land management Kempthorne and the Recreation Industry
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Kempthorne and the Recreation Industry |
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Written by Scott Silver
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Saturday, 07 April 2007 |
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The appended article appears in the current edition of the BlueRibbon
Coalition's magazine. It speaks of a high level meeting involving leaders of the
recreation industry and their counterparts/partners within the Department of
Interior.
According to the BlueRibbon Coalition and the American Recreation
Coalition, the purpose of this meeting was "to share their ideas for companion
efforts that could significantly expand the impact and benefits of the
President's Centennial Initiative for the National Parks."
As I have suggested numerous times before, when the recreation industry's
effort to rewrite the National Park policies, using Paul Hoffman as their front
man, failed to accomplish their objectives — they went back to the drawing
board and came up with the President's Centennial Initiative as their new vehicle.
Scott
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RECREATION LEADERS SHARE NATIONAL PARK CENTENNIAL
INITIATIVE VISION WITH SECRETARY KEMPTHORNE
A group of outdoor recreation
leaders met recently with Secretary of the Interior Dirk Kempthorne, Mary Bomar,
Director of the National Park Service, and Dale Hall, Director of the U.S. Fish
and Wildlife Service, to share their ideas for companion efforts that could
significantly expand the impact and benefits of the President's Centennial
Initiative for the National Parks.
Recreation leaders participating in
the meeting included Gary Kiedaisch of The Coleman Company, Dennis Szefel and
Kevin Kelly of the Delaware North Companies, Rex Maughan and John Schoppmann of
Forever Resorts, Kym Murphy of The Walt Disney Company, and Derrick Crandall of
the American Recreation Coalition. Melissa Johnson of the President's Council on
Physical Fitness and Sports, Richard Barton of the Maryland Park Service, Gina
McCarthy of the Connecticut Department of Environmental Protection and John
Doyle of Ruder Finn Inc. also participated.
In the meeting, which lasted
more than an hour, the recreation leaders offered examples of creative efforts
underway by federal, state and local recreation interests to connect Americans
to the outdoors. These initiatives, together with an effective communications
and marketing strategy, can increase public awareness about benefits of active
time outdoors, they said. The goals of such efforts include: increasing actual
participation in outdoor activities; increasing the overall benefits of public
lands to the nation; and establishing programs and policies that support the
environmental and economic sustainability of public lands.
The leaders
emphasized the multiple benefits of this expanded effort, such as improved
health, new educational channels, enhanced support for conservation and
stewardship today and tomorrow, national unity and pride, and increased
resources for agencies managing the federal lands from fees, volunteerism and
philanthropy. "We were excited by the Secretary's receptivity," said Derrick
Crandall. "Our view is that such efforts will add significantly to the value of
the Centennial Initiative."
Under the National Park Centennial
Initiative, President Bush has proposed up to $3 billion of new public and
private investment in the National Parks over the next ten years to prepare them
for their 100th anniversary in 2016.
--From a news release
distributed by the American Recreation Coalition (ARC). Questions or comments on
this article can be addressed to: 1225 New York Avenue, Suite 450, Washington,
DC 20005. Phone: 202-682-9530. Fax: 202-682-9529. You can also visit them online
(http://www.funoutdoors.com).
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