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HOME  - Privatization NPS says Get Ready for Corporate Support!
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NPS says Get Ready for Corporate Support! |
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Written by Scott Silver
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Wednesday, 14 February 2007 |
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Pasted below is a link to a brochure worth exploring in depth. It's for the Association of Partners for Public Lands conference coming up on March 18, 2007. I've also provided a description of two panels amongst the dozens organized. I selected these examples because they speaks to the upcoming NPS Centennial Celebrations and give some hint as to what the President's Initiative is really about.
I read this brochure and it appeared as if the whole of the great outdoors is being turned into one big, money-grubbing tourism/recreation cathouse. Every federal land management agency is forging partnerships aimed at commodifying nature and making a buck at your expense and to the detriment of the traditional recreational opportunities you have long enjoyed.
I do not wish to sound melodramatic, but the transformation being planned for public lands will likely purge a great many outdoors men and women from lands they've loved their entire lives. It will greatly undercut existing support for public lands -- of that I am quite certain. One need only look at the declining visitation to our National Parks and forests to appreciate the damage this strategy has already done.
The big unknown is whether a new crop of recreation consumers can be induced to fill the void and provide the tourism industry with the monetary rewards they hope to reap as purveyors and marketers of outdoor experiences.
Scott
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Click for complete brochure
7.1: Centennial Celebrations:
Forging Partnerships and Enhancing Visitor Services
Tracey Chavis, Mesa Verde Museum Association
Tessy Shirakawa, Mesa Verde National Park
Dan Puskar, Mesa Verde National Park
Lance Wellwood, ARAMARK Mesa Verde Company
Your upcoming centennial celebration can be much more than a big party.
Use the opportunity to draw the attention of the world to your park;
re-invigorate old partnerships; forge new partnerships; enhance
business opportunities for surrounding communities; share your message
of stewardship with your region and the nation; learn how to market
with no money; creative new product development; create expanded
interpretive & educational opportunities for visitors; and much
more.
2.6: Corporate Support - Get Ready!
Wendy O'Sullivan, National Park Service
Increasingly corporations engage in strategic philanthropy
(philanthropic giving with marketing). This session presents the trends
in corporate support and how we may best position ourselves for
successful corporate relations. Additionally, it will present the
fundamentals of entering into “corporate campaigns” within the NPS and
share a tool the Boys and Girls Club of America has used to create
millions of dollars of corporate support: The Got It, Need It, Can't Do
It expectations management system.
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