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The seamless blending of the distribution of public and private outdoor recreation became more seamless this week when two of the American Recreation Coalition's sustaining members stuck up the deal announced in the appended news release.
Soon enough, every conceivable outdoor recreational opportunity will have been commodified, priced and transformed into a reservable product, good or service.
Soon enough, Ticketmaster/ ReserveAmerica / InterActiveCorp (they are all the same company) will be the exclusive gate-keeper controlling virtually all access to the Great Outdoors.
Soon enough, you will cease to be a citizen-owner of public lands and will be reduced to being merely another paying customer valued only for your willingness to consume.
I suppose this fate is not inevitable, but it will be unavoidable if the public does not respond to these threats pretty damned soon.
To learn more about the Ticketmaster Threat, click here.
Scott
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ReserveAmerica and KOA Announce Agreement, Adding America's Largest Network of Private Parks to ReserveAmerica.com
BALLSTON SPA, N.Y. and BILLINGS, Mont., Nov. 22 /PRNewswire/ --
ReserveAmerica, the United States' leading recreation reservation
service and Kampgrounds of America (KOA), America's largest network of
privately owned campgrounds, have signed a multi-year agreement
enabling consumers to make reservations for KOA Kampgrounds through
ReserveAmerica.com. KOA has nearly 450 campgrounds throughout the
United States and Canada. Both parties expect the new service to launch
early 2007.
"KOA is clearly the leading brand and franchise network in the camping
industry, and we look forward to providing them with access to the
reservation services needed to support their business and book more
campsites," said Brendan Ross, President of ReserveAmerica. "We are
committed to offering our customers the selection of campsites and
amenities they desire as well as the fast and easy reservation solution
they deserve."
"Working with ReserveAmerica, the largest camping reservation service
in America, provides KOA with a powerful marketing channel for our
North American network of campgrounds, as well as a convenient trial
opportunity for potential customers to experience the quality, and
superior customer service that KOA properties offer our guests," said
Ken Stellmacher, VP of Marketing for KOA. "Our proprietary KampSight
campground management system and real time Internet reservation process
is a natural fit with ReserveAmerica's world class system."
About ReserveAmerica
ReserveAmerica is North America's leading camping reservation and
campground management solutions provider. ReserveAmerica specializes in
complete reservations solutions, stand-alone call center/database
management tools, online reservations solutions and park software
solutions. The Company manages the largest reservable campsite
inventory with partnerships throughout North America. ReserveAmerica is
an operating business of IAC/InterActiveCorp (Nasdaq: IACI).
About Kampgrounds of America
Kampgrounds of America Inc. has been the world's leading system of
family campgrounds since it was created in 1962 in Billings, MT. KOA
currently has nearly 450 great campground locations throughout North
America. KOA campground owners receive extensive training in campground
management and customer service at Kampgrounds of America's
KOA-University in Billings, MT. KOA also operates the most visited
consumer camping website in the world, http://www.koa.com.
John McDonald | ReserveAmerica
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| http://www.ReserveAmerica.com
(800) 695-4636 x 5581
Mike Gast, Kampgrounds of America, Inc
(406) 254-7409
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http://www.koapressroom.com
SOURCE ReserveAmerica
Related links:
# http://www.ReserveAmerica.com
# http://www.koa.com
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