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HOME arrow - Various arrow Wilderness Shoppertainment® & Technotainment
Wilderness Shoppertainment® & Technotainment
Written by Scott Silver   
Saturday, 28 April 2001

Here's some food for thought about the fate of wildness.

Pasted below are excerpts from two web pages. The first is a recent news release celebrating National Tourism Week with Shoppertainment®.  The second begins with the words: "New Nature-Based Attraction To Offer Close-Up Look At American Wilderness. Stepping Inside The Great Outdoors May Soon Be As Close As The Local Shopping Mall."

Both speak of the same physical place...
... a shopping center called "Ontario Mills".
BUT, do they speak of more that this?

Do they speak of Wilderness?

Do they speak of America's National Parks?

Do they speak of The Great Outdoors as envisaged by leaders of the tourism, entertainment and wreckreation industry?

AND does this represent a genuine threat to the spirit of wildness and to wild places? Perhaps the final article pasted below can help answer those questions.

Scott 

----- begin quoted-----

April 26, 2001 - Press Release

Ontario Mills Celebrates National Tourism Week With Discounts For Tourists Mall Offers $1000 in Discounts to Tourists Who Travel More Than 50 Miles

ONTARIO, Calif.--(BUSINESS WIRE)--April 26, 2001--In honor of National Tourism Week (May 6-12), Ontario Mills will offer tourists a coupon book filled with more than $1000 worth of discounts and special savings at the many shopping, dining and entertainment venues at Ontario Mills.

<<SNIP>>

The Travel Industry Association's most recent comprehensive travel survey reveals that shopping is the most popular activity for both U.S. and international travelers. U.S. travelers spent nearly $100 billion dollars shopping last year. Vacationers spent an average of $462 per trip shopping in 1999. Last year, more than 20 million shoppers visited Ontario Mills.

The Mills Corporation was the first shopping center developer in the United States to recognize the importance of tourism to its company business and its tenants.

The Mills Corporation's centers across the USA were the first to offer "Shoppertainment®,'' which combines the best of shopping, dining and entertainment under one roof. This unique combination and exciting selection of value-oriented stores and attractions has made The Mills Corporation's centers popular destinations for people of all ages.

<<CONTINUES>>


-----SECOND ARTICLE-----

New Nature-Based Attraction To Offer Close-Up Look At American Wilderness

Stepping Inside The Great Outdoors May Soon Be As Close As The Local Shopping Mall

(SEPTEMBER-1997) -- Preparations are under way to open what may be the next new trend in entertainment -- getting back to nature by stepping inside the great outdoors. The American Wilderness Experience (AWE), features over seventy species of live animals in simulated natural habitats representing over 500,000 square miles of deserts, forests, mountains, valleys and seashores without traveling beyond a local shopping mall.

In just an hour and a half, the AWE is designed to both entertain and educate visitors on ecosystems located throughout the United States by incorporating a unique blend of technology, ecology and wildlife discovery. All of the elements of the animals' natural habitats, including full spectrum lighting, proper climate conditions, rocks, trees, and other material to simulate their natural environments, have been recreated.

This week, the animals moved into their new wilderness environment and will have over a month to get used to their creature comforts before the doors open to nature lovers.

AWE has gone to great efforts over the last year to obtain animals from zoological parks, aquariums, rehabilitation centers, and also from pest control situations where the animals were scheduled for destruction. The first AWE will open at Ontario Mills in Southern California at the end of October with others scheduled to open in Arizona, Texas, and Southern Florida next year highlighting the "Best of America's Wilderness."

------ THIRD ARTICLE------

http://www.trimtab.com/pol-column2.html
Technotainment. . .or, Can Hollywood Save the World? (This article appeared in the Winter 97/98 issue of "Ideas & Information about Development Education," published by the Development Education Committee of the International Development Conference. http://www.idc.org) What will it take for the public to demand that all businesses be socially responsible? Will our knowledge of what needs to be done to improve the world ever become knowledge "whose time has come?"

<<SNIP>>

I recommend that the international development community take a hard look at leveraging its knowledge, where possible, and offering it to those Technotainment businesses in search of leading edge educational content. One prospect, from a recent USA Today article about amusement parks, is the Ogden Entertainment company, which recently opened its first $13 million, 30,000 square foot "American Wilderness Experience" in California's Ontario Mills mall. Designed to give visitors the experience of being in a realistic redwood forest, this could be the ideal place for people to learn how to protect real forests around the world.

<<CONTINUES>>

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