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HOME - Outdoor recreation
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Selling Outdoor Experiences |
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Written by Scott Silver
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Friday, 06 October 2006 |
Outdoor recreation and nature-based tourism is undergoing a radical transformation. Land manager no longer are content to provide opportunities for discovery. They have, in partnership with the private sector, set about to commodify, package, market and sell ready-made "experiences" to paying customers.
The process is one I've long called "The Corporate Takeover of Nature and the Disneyfication of the Wild" and yet relatively few people, outside of the land management agencies and the tourism industry, fully grasp the meaning of those words.
Fortunately, for those wishing to better appreciate what's been going on behind the scenes, I can share with you a few slides from a powerpoint presentation titled "Our Federal and State Partners: Opportunities for Partnerships in Tourism" (see below). This is one of several informative documents available on the State of Utah's travel-tourism website
Unfortunately the Utah website does appear to provide links to the vast majority of documents available on it's webserver. You can, if you are so inclined, hack your way in using this link.
Scott
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Reinventing Fishing and all of Recreation |
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Written by Scott Silver
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Thursday, 21 September 2006 |
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I used to fish. I was never a hard-core fisherman, but I enjoyed a day on, or by, the water trying my luck and bringing home my catch to cook.
I haven't so much as wet a line in the past decade. Something changed. For me, at least, the very idea of fishing has lost much of its appeal.
Pasted below is an article titled, "ESPN changes face of pro bass fishing." It provides a graphic picture of what's changed.
Scott
PS... I also used to downhill ski, climb, mountain bike...
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Written by Scott Silver
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Wednesday, 30 August 2006 |
The conservation community is quick to point an accusing finger at
motorized wreckreation, yet generally slow to do so at non-motorized
wreckreation. One non-motorized proposal drawing assive amounts of
opposition is Western Mountains Foundations' Hut-to-Hut system through the
Bigelow Preserve in Maine. Three thousand miles away in Alaska's Kenai
Peninsula, an equally ambitious and similarly contentious system has been
proposed by the Alaska Mountain and Wilderness Huts Association.
BOTH of these proposed system involve lots of MONEY and lots of backroom
POLITICS. Both are dirty and both are being promoted as engines of economic
development --- economic development at the cost of wildness and free access to
wild nature. Both are examples of crass wreckreation development.
The Maine project involves a company that has worked hard to create for
itself a patina of environmental respectability. The company is L.L. Bean and
it's patina is but a sheen upon base metal. I have on many occasions written
about the efforts of that company to tame, commercialize and profit from, the
wild. They are an important player within the wise-use American Recreation
Coalition and have sunk their tentacles into a number of non-motorized
organizations.
Pasted below is an exposé that has L.L. Bean's President and the Western
Mountains Foundation central in its sights.
Scott
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Is heli-skiing just another form of motorized recreation? |
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Written by Scott Silver
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Monday, 28 August 2006 |
It used to be that snowmobiles in the backcountry were the bane of virtually every non-motorized snow slider.
Over time, however, a new breed of hybrid-skier evolved -- one that found it convenient to use snowmobiles to transport themselves directly to the backcountry. Over time, traditional Nordic-striding skiers starting using snowmobiles to set tracks in previously non-motorized areas. Over time, macho shread-heads starting using snowmobiles to ferry each other up mountains previously accessibly only to those who had earned their turns. Over time, skate-skiers, starting partnering with local snowmobile clubs -- borrowing massive groomers to plow winter roads within previously untracked areas. And then there are the heli-skiers.
Twenty years ago, snow travelers could be divided into two categories --- motorized and non-motorized. That is no longer the case. Perhaps it would now be more appropriate to divide them into recreationists and wreckreationists.
Pasted below is an article from today's press about a heli-skiing proposal currently drawing fire from traditional backcountry skiers in Colorado.
Scott
PS... In 1993, Colorado fun-junky Lou Dawson wrote a memorable article titled, "Snowmobiles, Machines from Hell or Sleds to Paradise? Or, can we work together?" Dawson's piece provides an excellent counterpoint to anything I have to say on this topic.
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Written by Scott Silver
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Monday, 10 July 2006 |
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Quoted from the appended NY Times article:
["But this new potential generation of paddler that gets introduced to the sport through concrete structures isn't going to have that same exposure to an environmental ethic," Mr. Singleton said. Problems may arise if and when those boaters outgrow the park and head for a real river, he said. He drew a parallel to snowboarders and skiers who learn in terrain parks and then decide they want a real mountain experience. "We see the things that sometimes cross over - graffiti, cigarette butts, an uncaring attitude," he said.]
THE GREAT OUTDOORS is a term the American Recreation Coalition has promoted for twenty five years. Most of us use it, but few know the driving force behind the effort to engrain this phrase into our culture.
Did you know that Great Outdoors Week has long been the name of ARC's major annual lobbying event www.funoutdoors.com/events/gow ? Did you know that Great Outdoors Month is a relatively recent ARC partnership involving all of the Federal land management agencies and the ARC and ARC's friends www.greatoutdoorsmonth.org
The article which follows is about "a" Great Outdoors that has nothing to do with "the" Great Outdoors but which, at a deeper level, has everything to do with it.
You've been reading many articles about National Park management policies and the desire of the recreation industry to make the parks more fun for visitors. You might have read today's NY Times editorial in which they singled out, and slapped down, the ARC for their efforts to reconfigure the National Park System and make The Great Outdoors more compatible with the ARC's particular brand of industrial strength fun.
I'm now suggesting that there is a DIRECT connection between the effort to reconfigure the public lands and the effort to "tailor" the management of THE Great Outdoors so that it better meets the needs and EXPECTATIONS of an entirely new breed of outdoor wreckreationists.
I'm suggesting that not only is ARC to blame for this but so is the Outdoor Industry Association. The combination of the ARC and its motorized groups with the OIA and its non-motorized groups will, if permitted, tailor all of the Great Outdoors to the liking of one wreckreation group or another. If they succeed, the once great outdoors will be reduced to a plethora of marketable, commercial, entertainment centers staged in fresh-air settings. That is what I mean when I speak of "The Corporate Takeover of Nature and Disneyfication of the Wild."
Scott
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NY Times Shines Spotlight on ARC cockroaches |
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Written by Scott Silver
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Monday, 10 July 2006 |
For a decade I've done my best to focus attention upon the vermin that creep around in the dark altering how outdoor recreation on America's public lands is managed. This morning, the NY Times turned on the lights and caught the cockroaches out in the open.
I hope folks will agree some serious house-cleaning is required and that it's time to deal with the American Recreation Coalition once and for all.
It's time to break of the Raid, a broom and a dustpan. I encourage everyone to help keep the spotlight focused until the last of these vermin have been cleared out.
Scott
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Wireless wilderness - using PR to create reality |
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Written by Scott Silver
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Tuesday, 09 August 2005 |
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In a Denver Post article published earlier this summer, ARC's President, Derrick Crandall was quoted as saying:
"With the oldest of their generation approaching their 60s, boomers today are more active than older Americans of past eras. But surveys show many of them are through roughing it, said Derrick Crandall, president of the American Recreation Coalition in Washington, D.C."
Actually, Crandall has been saying that since the mid-80s and has done everything in his power to shift the recreational opportunities available upon our nation's public lands from traditional uses to the kinds of technology-driven, recreation-vehicle friendly, pay-to-play uses favored by, and often delivered by, ARC's member organizations and corporations.
Pasted below are two articles, neither of which mention the ARC but both of which parrot ARC's finely honed PR message. Both hammer home the theme that people are abandoning traditional outdoor activities on public lands. Both explain that backpacking, tent camping and National Park visitation are all in decline. (NOTE: To listen to Gale Norton speak, you'd never know that outdoor recreation was in steep decline or that this decline began with the introduction of recreation user fees in 1997!)
Let me be clear. The PURPOSE of this recreation industry led campaign is to create a buzz and a perception. The PURPOSE of this campaign is to bring about a radical transformation in how we recreate on public lands and, more importantly, how those lands are managed.
Unfortunately, few seem to understand that this is an organized campaign and that perception is being used to create reality. I'm afraid that few appreciate that when I refer to the "Recreation Agenda" as I have done for many years, I am speaking of a very specific agenda now being carried out and currently transforming the very meaning of outdoor recreation in America's Great Outdoors.
These are important articles. I encourage you to read them with care.
Scott
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Technology Opportunities in the Outdoors |
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Written by Scott Silver
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Tuesday, 09 August 2005 |
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I'm doing something I do rarely and only when the need is extreme. I'm recycling an article I shared last year. The first time around I introduced it with only these few words:
I will not introduce the following info from the American Recreation Coalition other than to say is it frightfully important that you read it and understand its ramifications. They've provided a vision of a Brave New World for Outdoor Recreation.
What I said back then was, so I realize in hindsight, not an adequate introduction. I had assumed that the importance of this article would be self-evident and I was wrong.
In the ensuing 12 months, I've read so many, often disturbing, articles about what ARC spotlighted in 2004 as "Technology Opportunities in the Outdoors" that I'd like to once again your draw attention to the extraordinary transformation which is now taking place and to the force behind it.
Technological Opportunities currently being pursued on public lands span the range from the benign to the truly offensive. Amongst the 20 ideas listed below you will find everything from the creation of virtual river and trail tours, to the placement of webcams in the wild -- from GPS-triggered interpretation, to talking trees --- from wi-fi-hotspots in parks, to electronic invisible fences for people! -- from concessionaire rented emergency beacons to recreation passes printed on CD mini-disks.... and more.
One important item you will not find on this list from the ARC is ARC's proposed "Swipe Card." As user fees multiply like maggots on a summer's day, which they are scheduled to do beginning in the Spring of 2006, a much more customer-friendly payment mechanism will be required in order to handle all of these new payments.
For those who've run into those pesky "Automatic Payment Machines" installed on public lands in So. California and Arizona by the "Universal Parking Company," you have an idea what I'm speaking about. But understand that the new Swipe Cards will be much more widespread than the current APMs. Swipe Cards, if introduced, will be used for everywhere for paying for everything from wilderness permits, to National Park admission -- from river permits, to the use of off-road and snowmobile play areas -- from wildlife viewing areas, to target shooting areas --- from soup to nuts, you might say.
Some of you have read the USFS list of "Special Recreation Permits" for which they intend to begin charging (in direct violation of the RAT, I might add!). I mentioned a handful of them above. A more complete (but far from exhaustive) list can be read here.
As for the Swipe Cards, as of the last I heard, their introduction has not been going nearly as smoothly as the ARC had hoped. We have gained a little extra time and it may not yet be too late to stop their introduction. Then again, unless many more of us become far more engaged in these issues, having a little extra time will change nothing.
Scott
READ MY ORIGINAL POSTING HERE
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Written by Scott Silver
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Monday, 06 June 2005 |
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Quoted from appended news release from Recreational Boating & Fishing Foundation:
[The RBFF (www.rbff.org ) is a government-funded, nonprofit organization established in 1998 to increase participation in recreational angling and boating...]
"GOVERNMENT-FUNDED"!? --- that's interesting.
You know all those "Take Me Fishing" and "Water Works Wonders" advertisements you've seen in recent years - the ones with the darling child and doting parent or grandparent sitting in a rowboat or holding a fishing pole!? Pasted below is info about that particular marketing campaign.
Did you know that this week is BOTH the American Recreation Coalition's "Great Outdoors Week" and RBFF's "National Fishing & Boating Week".
Coincidence???
The story behind those friendly ads is an interesting one which becomes more so the deeper one digs. Here are a few links for those wishing to wet their line: 1, 2, 3 .
OH, let's make this fish-story relevant. I suppose you know that the National Park Service, many State Park systems and other land management agencies are engaged in marketing campaigns designed to lure additional visitors. The declining numbers of tourists, hunters, fisherman and other users of public lands that started 7 or 8 years ago has not gone unnoticed. A growing number of marketing effort are underway hoping to LURE folks back.
Here are two current links on that topic: 1, 2 .
Scott
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Understanding the "Get Outdoors" Brand |
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Written by Scott Silver
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Monday, 28 February 2005 |
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This morning I stumbled upon a news story, the headline of which read, "Get Outdoors PA program may expand" and my interest was immediately aroused. I hope yours will be as well. The article is available here.
Having read it and as many others as I could find on this topic, I've selected two brief selections to share. One is the news release from 2004 in which the launch of this recreation campaign was announced. The other is the Mission Statement of Venture Outdoors, the "Get Outdoors PA" private-sector partner. I've appended both and while the later is more instructive that the former, the former is needed to appreciate the later.
I share these because they illustrate an important and far-reaching trend in outdoor recreation that should be of interest to you. The example comes from State lands in the EAST, but it will apply equally to federally-managed lands in the WEST, and that is important to remember. Looking at this campaign is like peering deeply and broadly into the future of outdoor recreation. I hope you find the view educational.
Scott
---- Begin Press Release ---------
Issued: 04/27/2004 03:00 PM GMT
Launches New Recreation Program For Western PA State Parks and Forests; Get Outdoors PA to Offer More Than 160 Programs This Spring and Summer
HARRISBURG, Pa., April 27 /PRNewswire/ -- Conservation and Natural Resources Secretary Michael DiBerardinis today announced the launch of Get Outdoors PA, a pilot program in Western Pennsylvania designed to connect visitors to guided recreation programs in state parks and forests.
"The concept behind our Get Outdoors PA program is to help people discover state parks and forests in a new way," said DCNR Secretary Michael DiBerardinis. "The expansion of the services offered in Pennsylvania's parks and forests is just one way DCNR is hoping to connect more citizens with the outdoors. This program takes visitation to the next level, by encouraging people to discover new outdoor activities and learn new skills on the public lands, all while having a great time.
"Get Outdoors PA is for people who always wanted to try an outdoor activity but didn't have the equipment or know-how to get started," Secretary DiBerardinis said.
The pilot program, which is being introduced in more than 20 state parks and forests in Western Pennsylvania, will offer visitors a chance to learn an outdoor skill in an organized setting with trained professionals. More than 160 programs are scheduled during the next four months, beginning May 1. Get Outdoors PA is a cooperative program between DCNR and Venture Outdoors, a nonprofit organization dedicated to promoting outdoor recreation and Western Pennsylvania as a great place to live, work and play outdoors. Venture Outdoors guides will lead the programs, with support from DCNR staff. Programs on camping, kayaking, canoeing, fly-fishing, rock climbing and mountain biking will teach visitors technique and provide the equipment to participate in the session. Organized day hikes and nature treks combine discovery of the natural world along with invigorating exercise. Outdoor courses in Leave No Trace(TM), Wilderness survival and geocaching combine fun with learning. Get Outdoors PA also offers programs designed for women on biking, canoeing, hiking and fly-fishing.
"This is a great new partnership that builds on the best of what both organizations do well," said Mike Schiller, executive director of Venture Outdoors. "We look forward to helping a lot more people enjoy the outstanding recreational opportunities in our state parks and forests." The Summer 2004 program runs from May through August at Allegheny Island, Blue Knob, Clear Creek, Cook Forest, Hillman, Keystone, Laurel Hill, Linn Run, MK Goddard, Moraine, McConnell's Mill, Ohiopyle, Oil Creek, Point, Presque Isle, Prince Gallitzin, Pymatuning, Raccoon Creek, Ryerson Station and Yellow Creek state parks; Forbes State Forest; and Jennings Environmental Education Center.
Prices of the sessions vary; some are free. While most programs are for beginners, some are tailored for advanced learning experiences. They range from half-day to two-day outings. Some programs offer discounts for children.
To register for a Get Outdoors PA program call (412) 255-0564. More information is available at http://www.dcnr.state.pa.us/ or http://www.ventureoutdoors.org/ .
CONTACT: Gretchen A. Leslie of Pennsylvania Department of Conservation
and Natural Resources, +1-717-772-9101
Web site: http://www.state.pa.us/
http://www.dcnr.state.pa.us/
http://www.ventureoutdoors.org/
===NEXT====
http://www.ventureoutdoors.org/mission.asp
Our Mission Statement
Venture Outdoors, by increasing participation in outdoor recreational activity, seeks to create a sense of community among participants and a better understanding of and a deeper appreciation for the environment and wilderness among the residents of and visitors to Western Pennsylvania.
Philosophy
The Approach
Venture Outdoors believes that more people will get outside when their choices of outings are.
- As accessible as the movie and concert listings
- As well organized as the Great Race
- As welcoming to novices as the Race for the Cure
- As safe and insured as a Gateway Clipper cruise
- As varied as booths at the Three Rivers Arts Festival
- Some comfortable and relaxed like a concert at Hartwood Acres
- Others challenging, with a sense of achievement like the Pittsburgh Marathon
- As appealing as an evening sitcom or a Saturday afternoon TV sporting event
- As socially engaging as a tailgate party
- As dynamic as a popular bar, where people can expect to find their friends
- and make new ones
<continues>
PS.... Did you recognized the "Get Outdoors" name???
As best I can tell, "Get Outdoors" is a name recognition campaign that has a great many sponsors and is itself very far reaching. It goes FAR beyond just the little example I provided. Some sponsors come from within the commercial recreation community. Some come from within the conservation community, others from within the recreation community and still others, interestingly enough, come from within the conservation FUNDING community. Venture Outdoors, for example, is a project of the Tides Center.
To learn more about another, massively important, leg of "Get Outdoors" here an important link to information provided by the Outdoor Industry Association.
You might also GOOGLE for "Get Outdoors" and start plowing through the 120,000 hits that will greet you. For those wanting to learn more but not wanting to plow so deeply, I've appended highlights from a third article that pulls together a few more of the pieces into a tidy package.
-- begin quoted excerpts --
Aug. 09, 2004
For many vacationers, lure of campfire is dimming
Fewer people are using national parks and sites in Pennsylvania. Changes in lifestyle are cited.
By Paul Nussbaum - Inquirer Staff Writer
The rustic family vacation, a staple of American summers for much of the last century, appears to be losing its appeal. Drawn to other activities, strapped for time, put off by the rigors of roughing it, fewer Americans are packing up the tent and heading for the hills.
"Some forms of outdoor recreation, such as camping, particularly tent camping, have declined fairly precipitously," said Geoffrey Godbey, a professor of leisure studies at Pennsylvania State University. Godbey cited an aging, more urban population, shorter vacations and that familiar culprit - changing lifestyles - for the shift.
"The lure of the outdoors is not faring well, compared to the lure of electronics," said Derrick Crandall, president of the American Recreation Coalition, a Washington-based organization of recreation companies and trade associations. He said recent surveys for the Recreation Roundtable showed young people, especially, were less likely than in the past to camp or otherwise get outdoors frequently.
"For the first time, we saw the percentage of people in their 20s who are frequent recreationalists drop below those in their 30s, 40s, and 50s," Crandall said. "That's a real departure from the past. We have never seen the relative paucity of recreational participation by younger Americans."
America's national parks, long a favorite camping destination, have been losing campers for years. In 1981, about 8.9 million people camped in tents and RVs in national park campgrounds. In 2003, the number was down to 5.7 million.
Part of the reason may be that national park campsites are relatively primitive, usually without such amenities as hot showers or electric or water hookups for recreational vehicles. And it may be that, ever in a hurry, modern vacationers don't have time to camp.
"Things have changed in the ways Americans recreate," said David Barna, chief of public affairs for the National Park Service. "It used to be that a family would go to a campground in a park and check in for a week. Now, they hit five parks in a week and spend a day at each.
"It used to be that 80 percent of our visitors spent the night. Now, 80 percent are day-use visitors.
"Unfortunately, they don't tend to get out and enjoy the areas of more solitude. They're more interested in just seeing the icons - everybody wants to see Old Faithful, the South Rim of the Grand Canyon, Yosemite Valley."
"That changes the facilities you need; we may need less campgrounds and more parking lots."
A recent survey by the Outdoor Industry Association showed 53 million Americans reported "car camping" last year, down from the record year of 1998, but up from a year earlier. The survey also reported a declining number of outings by non-car campers: 83 million outings last year, compared with 106 million in 2002 and 141 million in 2001.
Pennsylvania state parks saw about a 10 percent decline in campers last year, to 1.7 million from a record 1.9 million in 2002.
Kampgrounds of America, which has about 470 privately operated campgrounds around the country, reports a 10 percent decline in camper-nights over the last decade: about 5.5 million in 2003, compared with 6.1 million in 1994. Much of that decline, said KOA spokesman Mike Gast, is due to fewer campsites and changes in land use.
Not all indicators are down. Some private campgrounds, with more elaborate amenities for RV campers - now often including not only water, electric and sewage hookups, but cable television and high-speed Internet connections - say their numbers are up in recent years.
And not all surveys agree that camping is on the wane. The government's National Survey on Recreation and the Environment, which periodically asks Americans about their outdoor activities, has shown a continuing increase in the numbers who say they camp and participate in most other outdoor recreation.
The survey's lead author, Ken Cordell, of the U.S. Forest Service, said this year's survey showed an "increase in the numbers of people who report that they camp, but a slight downturn in the numbers of days that they camp."
And, Cordell, said, "a tent is not the way they do it."
"People have lost the urge to rough it - they're moving toward motorized recreation," he said.
Among those who have embraced the ease of motorized camping are George and Joan Hess of Toms River, N.J. On a recent morning, they were enjoying a home-cooked breakfast of eggs and bacon and toast at the picnic table outside their 28-foot Four Winds recreational vehicle at the Buena Vista Camping Park, in Buena, N.J.
With their granddaughters and two of the girls' friends, they relaxed under an awning. Surrounding them were the amenities of a modern campground: gigantic double water slide, swimming pool, miniature golf course, movie theater, mini-zoo, amusement rides, video arcade, baseball field, basketball court, antique auto museum and bass-fishing pond. Their RV is comfortably equipped with a stove, oven, microwave, bathroom, shower, queen-size bed and two TVs.
"When we tell people we're camping, they say, 'No, you're RV-ing,' " Joan Hess said with a laugh. "But we'd be dwarfed by some of those $300,000 RVs."
"GET OUTDOORS"
... A brand name that provides you, the customer, with a wide range of Disneyfied, Pay-to-Play, Edu-, Eco- and Wreckre- -tainment Products, Goods and Services.
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Marketing the outdoors isn't what it used to be |
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Written by Scott Silver
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Saturday, 05 February 2005 |
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Quoted from the appended article which appeared in today's press:
["I do think we have to understand that recreation on a national forest needs to change," (American Recreation Coalition President, Derrick) Crandall said.]
ARC brought us the Recreation Access Tax.
ARC is going to bring us a lot more.
DO YOU WANT WHAT THEY ARE SELLING...
... or do you have another vision for YOUR public lands?
It is unfortunate that this article made no attempt to tell other than one side of this important story or to cut through the spin liberally applied by those pushing a particular agenda.
Scott
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Campfire Lure and manufactured perceptions |
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Written by Scott Silver
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Wednesday, 11 August 2004 |
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Quoted from appended article, recently published in the Philadelphia Inquirer:
["The lure of the outdoors is not faring well, compared to the lure of electronics," said Derrick Crandall, president of the American Recreation Coalition, a Washington-based organization of recreation companies and trade associations.]
Perhaps the lure of the outdoors is not faring well because the American Recreation Coalition and its own Recreation Roundtable have, for nearly 25 years, actively worked to diminish the enjoyment of those participating in traditional forms of outdoor recreation. Why would a recreation lobby do such a crazy thing as that!!? Because they represent a newer breed of non-traditional recreational interests. Perhaps they would do so because they seek to replace existing public lands users with experience-seeking customers eager to buy new forms of commercially provided, toy-dependant, wreckre-tainment.
When will those who have long enjoyed hunting, fishing, camping, hiking, birding, canoeing, climbing, horse-riding, bicycling, nature viewing, snow-shoeing, rock-hounding and similar activists attempt to regain control of the message? Today, ARC speaks louder than all other voices combined and it is oft-times the only voice heard.
Why, one might reasonably ask, is the lure of the campfire dimming???? Because its being drowned out by the sound of RV generators. Why is the lure of cross country skiing dimming. Because skiers are being driven away by the roar of snowmobiles. Why are canoeists, swimmer and fishermen staying away from lakes ---- because of jetskis, Duh!
But most important of all --- why is recreational use DOWN again this year on lands managed by the US Forest Service, National Park Service and Bureau of Land Management???? I question the explanation Derrick Crandall offers below. From my experience, I'd say that the new and higher recreation fees (fees now charged thanks to the work of ARC) are driving traditional visitors away. And those who are filling the void bring with them new attitudes, toys and values. They are the attitudes, toys and values promoted by the ARC. So is it any wonder that traditional users are staying away in droves!
Attitudes are not changing as much as they are being manipulated. But the result is the same and unless other voices are heard above the whine of ARC, traditional forms of recreation will be supplanted.
Scott
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Using Technology to Conquer Wildness and Commodify the View |
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Written by Scott Silver
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Wednesday, 21 July 2004 |
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I will not introduce the following info from the American Recreation Coalition other than to say is it frightfully important that you read it and understand its ramifications. They've provided a vision of a Brave New World for Outdoor Recreation.
Scott
"The most beautiful thing we can experience is the mysterious." -Albert Einstein
"The tourist who buys access to his scenery misses it all together." -Aldo Leopold
--- begin quoted ---
Examples of Opportunities to Apply Technology to Outdoor Recreation
Scenic Byways Virtual Tours: as you "fly" over a high-resolution aerial photograph on your computer screen, an audio narration describes the corridor and icons of key features - from trails to campgrounds to museums to boat ramps - appear. Clicking on any of the icons brings up detailed information and visual images - and even allows actions such as making a campground reservation. Go to http://demo.byways.org for a demonstration.
Trail and River Virtual Tours: the same concept as above, applied to trails and rivers and other corridors.
Webcams to provide real-time information on weather, foliage conditions, crowding, etc. Webcams are widely used by ski areas and are newly available for key national park sites.
PDA field guides to trees, flowers, wildlife downloaded for specific areas/sites: a 21st century adaptation of favorite printed guides. Santa Monica Mountains NRA and the Discovery Channel are working on a pilot of this concept.
GPS-triggered interpretation on DVDs/CDs
Downloadable up-to-the minute maps showing key features and restrictions (fires, motorized/mechanical activities, permits required, overnight camping, etc.)
Geo-caching: using GPS units to find hidden objects (and using the communications links vital to geo-caching to prevent disturbances of sensitive areas and to promote a cache-in/trash-out ethic). See http://www.geocaching.com/
Wildlife- and bird-watching databases (recording of observations by date/time/ location with GPS units and organized into GIS to provide visitor guidance on likely opportunities)
Software that integrates photos and sound clips with GPS-identified locations to create electronic trip tales
Wireless transmission of interpretive data to vehicles, phones and PDAs
Downloadable multi-lingual interpretive programs for PDAs at public lands portals
Multi-lingual CDs offered at entry points to key federal areas (sponsored by non-profit or for-profit partners) with interpretive information, safety and other information to be played in private vehicles driving through public lands
Audible and visual warnings through GPS units and GPS-enabled PDAs when crossing into zones with key restrictions (temporary or permanent), including fires, motorized/mechanical travel restrictions, etc. (rough analogy to invisible fences for pets)
IR systems along heavily used trails to allow "talking trees" (analogy to museums)
GPS units that can record travel during a visit and then be downloaded into a GIS system that can produce a map-based souvenir depiction of the visit, with information on distance traveled, ascent/descent information and more
Websites that use visuals (and especially video clips) to catalyze visits
Training classes at federal recreation sites on use of GPS, digital cameras, etc., and availability of rentals of needed equipment via permittees/concessioners
Downloadable tours for GPS units and GPS-enabled PDAs, especially for cultural and historic sites, that direct visitors without the cost and impact of signs, allow customization of tours, and can direct visitors away from threatened and overused sites
Integration of passes and mini-CDs into one item, giving the pass added value
Downloadable and unique "souvenirs" at key physical sites - such as photos or electronic postcards - which would be collected by avid outdoors enthusiasts
Source: American Recreation Coalition
(developed for Partners Outdoors 2004), 1/3/04
'We condition the masses to hate the country,' concluded the Director. 'But simultaneously we condition them to love all country sports. At the same time, we see to it that all country sports shall entail the use of elaborate apparatus. So that they consume manufactured articles as well as transport. Hence those electric shocks.'
'I see,' said the student, and was silent, lost in admiration. -quoted from Aldous Huxley, from Brave New World
"May your trails be crooked, winding, lonesome, dangerous, leading to the most amazing view." -Edward Abbey
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Cultural Highway or Road to Industrial Tourism? |
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Written by Scott Silver
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Tuesday, 23 March 2004 |
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It's not every day that I knock heads with past presidents of foreign nations. But then again, it's not every day that past presidents of foreign nations climb into the sack with America's most powerful promoters of Industrial Tourism. When they do, our two worlds collide.
My take on Gorbachev's misadventures appear toward the end of the following article from the Las Vegas Sun.
Scott
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Proposed marina expansion draws fire |
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Written by Scott Silver
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Sunday, 17 November 2002 |
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As the appended article details, the Tennessee Valley Authority is currently pushing forward the development of additional privatized, commercialized, motorized recreation.
And, as you would expect, the American Recreation Coalition can be found working it's magic from behind the scenes.
The visible proponent of this project, Marina Operators Association of America, is an ARC member --- but ARC itself, is working in partnership with both the TVA and Army Corps to promote projects such as the one described below. http://www.capitalsun.com/toolbox.html
This is a classic example of public-private partnerships being used inappropriately to advance the industrial recreation agenda. More to the point, it is through the promotion of hundreds (if not thousands) of projects like this, that America's Public Lands are being transformed into something unrecognizable and anathema to those who enjoy public lands as they exist today.
This marina expansion must draw more than fire. It must be shot clean out of the water.
Scott
PS... To learn more, click here.
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Geocaching players damaging wilderness |
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Written by Scott Silver
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Monday, 05 August 2002 |
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The O'Neill Wilderness Park is "wilderness" in name only. It bears little resemblance to genuine Wilderness.... though I expect few local users can accurately differentiate between wild Wilderness and Wilderness Parks such as O'Neill. (O'Neill is the nearest park to my family's homestead. I know the area and the people well.)
Notwithstanding that the following article is about fake wilderness, "geocaching" is being played elsewhere within designated Wilderness. Is anyone aware of an instance where resource managers have prohibited geocaching in wilderness???
Scott
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Segway National Park Related News Release |
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Written by Scott Silver
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Sunday, 30 June 2002 |
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Quoted from appended news release:
[The Segway motorized scooter] "is designed for use in pedestrian environments..."
The National Park Service is playing right along with the promoters of the Segway Motorized Scooter, giving it credibility, green cover and valuable public exposure. Pedestrians should not be forced to compete with motorized users for use of public spaces that until now have been off limits to motors (and in many case off limits to wheels in general!!)
The NPS is allowing itself to be used by private commercial interests to accomplish private commercial objectives. The NPS should be ashamed of the role they are playing in facilitating the motorization of pedestrian environments.
What, I ask, is so different about a Segway Motorized Scooter compared to a Harley Davidson motorcycle? If the Harley were powered by a fuel cell would it be compatible for use on sidewalks or on hiking trails?
If a snowmobile is powered by a less noisy, less polluting engine, would it be compatible with cross country skiers on skier trails?
This news release talks of NPS staff using the Segway in the National Parks to increase their visibility, mobility, etc. Personally I liked it much better when NPS staff were LESS VISIBLE and LESS OBTRUSIVE than they have become in recent years.
And... assuming these tests are successful, how long do you suppose it will be before parks offer commercial Segway Rental Concessions for visitors (customers) willing to pay $80-100 per half-day to ride one of these toys in a National Park setting?
Scott
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Digital Angel - Invasion of Privacy takes a hike |
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Written by Scott Silver
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Monday, 09 October 2000 |
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Invasion of person privacy will move to a new plane later this month when a limited number of invited guests and media contacts will be treated to live demonstration of all-new "Digital Angel".
The "Digital Angel" is a tiny (about the size of a grain of rice) tracking device that works in conjunction with Global Positioning System (GPS) technology to allow continuous monitoring and remote tracking. It may be incorporated into identification tags/permits, inconspicuously hidden, or even implanted within the human body.
According to the manufacturer, the Digital Angel "can be used for a variety of purposes, such as providing a tamper-proof means of identification for enhanced e-business security, locating lost or missing individuals, tracking the location of valuable property and monitoring the medical conditions of at-risk patients."
One seriously proposed applications for the Digital Angel is to incorporate the device within USFS Hiking Permits. Used in conjunction with an Automatic Payment System, the Digital Angel could provide a precise method for accurately charging Wilderness Customers for the enjoyment they received. Similar versions would presumably be developed for rock climbers, ATVers, equestrians, mountain bikers and other recreational users of public lands if the Hiking Digital Angel proved to be a commercial success.
Fortunately, the Digital Angel has not gone un-noticed and is itself being tracked by a diverse array of interests. A few meritorious web links follow:
http://www.networkusa.org/fingerprint/page5a/fp-digital-angel.html
http://worthynews.com/news-features/digital-angel.html
http://www.adsx.com/ADSX/CDA/News/news_index/0,1136,430,00.html
Scott
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RV Threat to Public Lands. |
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Written by Scott Silver
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Tuesday, 22 August 2000 |
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There is one motorized recreation threat to our public lands this is going largely unnoticed and almost unopposed. Yet the impacts to the traditional outdoor recreation experience is, in my opinion, on a par with the impacts associated with dirtbikes, jetskis, snowmobiles and the like. While the physical impacts are not as obvious, the affects upon WILDNESS and upon the expectation of what type of recreational experiences can be expected on America's public lands, is every bit as great.
The threat I am talking about is the Recreation Vehicle --- the 40' long, $150,000, Winnebago.
Perhaps you've noticed a great deal of recent media and advertising about the RV Life-style. What you are seeing is part of a $20,000,000 national advertising/marketing campaign by the RV Industry.
The campaign consists of paid advertising and "planted" media stories such as the one excepted below. The campaign is being orchestrated chiefly by David Humphreys, President of Recreation Vehicle Industry Association (Chairman and Founder of the American Recreation Coalition) and by Michael Molino, President and CEO of the Recreation Vehicle Dealers Association and ARC Board Member.
What is a stake, is that the American camping experience is being redesigned and, with it, so National Park Gateway Communities as well our our National Forest camping facilities.
Our National Parks are quickly being turned into "anchor attractions" to support the most crass of commercial, industrial-tourism laden gateway communities. What is happening at and outside Yosemite, Grand Canyon and Zion are three striking examples of this new phenomenon.
The Parks themselves are being intensively developed with visitor services, some upscale accommodations, restaurants, interpretive centers, gift shops and the like. Family camping is being moved out of the Parks and on to adjacent commercial campgrounds.
On the National Forests, however, there is an ever growing attempt to build KOA-style, full-service, RV campgrounds right within the forests. The result will be National Parks that are run as theme parks and National Forests that are run as playgrounds.
It's called: "niche marketing and brand differentiation" and unless the environmental community does something to stop this trend, it will be upon us before you know it.
Scott
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Industrial Tourism threatens Canadian Wilds |
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Written by Scott Silver
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Friday, 30 June 2000 |
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Wreckreation and Industrial Tourism are exploding issues not just in the United States, but world-wide. We in the USA are not alone in trying to turn the Great Outdoors into a cash cow for nature-based sport and tourism.
Below is a excerpt from a particularly disturbing article that speaks to the growing popularity of eco-tourism in Canada.
If it is true that "In wildness is the preservation of the world," then we must become more vigilant in attempting to rein in the growing threat of Industrial Strength Recreation.
Scott
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